This is the Wild Midwest.

From Hennepin to Havana, up and down the famed Illinois, 100 miles of heaven call from the majestic Illinois River Valley of the great American Midwest. This is an ecosystem with more biodiversity, lush landscapes and scenic wonders than most regions on earth.

Rooted in a humble region filled with endless hidden gems and stunning prairie skies — all shaped over 19,000 years ago by The Kankakee Torrent — the Illinois River Valley Outdoor Alliance (IRVOA) is on a mission to guide people of all ages and abilities into the great outdoors.

Formed in late 2021 as a collective of outdoor groups, organizations, brands and enthusiasts throughout the Central Illinois region, the Illinois River Valley Outdoor Alliance (IRVOA) is on a mission to encourage, equip, guide and incentivize locals and visitors alike — regardless of age or ability — to experience the magic of the great outdoors.

 
 

BRAND STRATEGY

POSITIONING

COPYWRITING

PRINT DESIGN

VISUAL IDENTITY

WEBSITE DESIGN

Board of Directors

Shannon Halford

Shannon Halford is a practicing web designer, brand strategist and creative director who was raised by the river and married by the mountains. The work balances natural beauty with intuitive function and shibui sensibility, creating unforgettable experiences with world class brands. The studios are located just west of the Illinois River in the heart of the American Midwest.

https://firesidedesignstudios.com
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