AN ERA OF UNFORGETTABLE OPTIMISM

Modern architecture’s greatest virtue was that it embraced an optimistic, forward-thinking, altogether new way of viewing our built environment. Peoria Modern is a philanthropic, heartfelt effort to preserve and document the wonderful beauty that is modernist Peoria architecture.

Modern architecture’s greatest virtue was that it embraced an optimistic, forward-thinking, altogether new way of viewing our built environment.

The Peoria Modern project was designed to showcase great works of modernist architecture throughout Central Illinois in the historical context of Mid-Century Modern design and its roots in the optimism of the era.

Peoria continues to enjoy profound contributions to its community and society by modernist architects and influencers.

Peoria Modern envisions a thorough exploration of the significant and valuable body of important architectural and engineering projects in both the City of Peoria and the Greater Peoria Community. By working to raise awareness of the profound contribution that this architecture and engineering makes to the cultural richness of our Community and Society, we hope to continue to highlight the importance of its preservation and enhancement.

 
 

BRAND STRATEGY

POSITIONING

COPYWRITING

VISUAL IDENTITY

WEBSITE DESIGN

Shannon Halford

Shannon Halford is a practicing web designer, brand strategist and creative director who was raised by the river and married by the mountains. The work balances natural beauty with intuitive function and shibui sensibility, creating unforgettable experiences with world class brands. The studios are located just west of the Illinois River in the heart of the American Midwest.

https://firesidedesignstudios.com
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