From seed to soil to harvest, Down River Farm utilizes small-scale regenerative farming to nourish the community and the land for current and future generations.

Unlike many vegetable growers in Central Illinois, Down River is not a traditional family farm. They are young folks returning to a rural farmstead to care for the land and grow healthy vegetables that nurture wellness in the community. 

Down River Farm embraces eating with the seasons and with the weather, fueled by a vision for a thriving local food system and a deep connection to the landscape on a visceral level.

If they are successful, they believe this will encourage active preservation and stewardship of the land throughout their community and beyond.

 
 

BRAND STRATEGY

POSITIONING

COPYWRITING

PRINT DESIGN

ART DIRECTION

EVENT DESIGN + PROMOTIONS

WEBSITE DESIGN

Shannon Halford

Shannon Halford is a practicing web designer, brand strategist and creative director who was raised by the river and married by the mountains. The work balances natural beauty with intuitive function and shibui sensibility, creating unforgettable experiences with world class brands. The studios are located just west of the Illinois River in the heart of the American Midwest.

https://firesidedesignstudios.com
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