Improving your experience on the journey of life, one step at a time

With kindness, care, and compassion, RC Outfitters promises the highest level of service and product knowledge. Whether you are on a quest to win a state title, finish your first 5k or marathon, lose 50 pounds, or simply get from the couch to the mailbox with less discomfort today than days prior, RC is here to provide meaningful and lasting support.

RUNNING STRONG SINCE 1977

Since 1977, RC Outfitters has offered compelling and inspiring solutions for active lifestyles, delivering products that not only look good and feel amazing but also perform exceptionally well. Once Running Central (RC) and now RC Outfitters, RC specializes in uncovering your needs, joining you on your journey and providing solutions to get you there from here.

RC’s mission is to serve you with kindness, care, concern, and compassion.

With their team’s extensive knowledge of the highest quality products and brands, RC takes the time to thoughtfully understand your unique needs and softly lay comfortable solutions at your feet. Their unparalleled customer service and expertise ensure you leave with the right footwear and apparel, enabling you to embrace the utmost comfort and enjoyment in your life’s journey.

 
 


BRAND POSITIONING

Art Direction

COPYwriting

WEBSITE DESIGN

Shannon Halford

Shannon Halford is a practicing web designer, brand strategist and creative director who was raised by the river and married by the mountains. The work balances natural beauty with intuitive function and shibui sensibility, creating unforgettable experiences with world class brands. The studios are located just west of the Illinois River in the heart of the American Midwest.

https://firesidedesignstudios.com
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